How it started:
Since becoming a mom in 2017, I’ve embraced my role as a “market researcher” for the products I use with my kids. Now, as a mom of three, I've proudly continue this mission.
I’ve always prioritized what products are made of, where they come from, and their long-term impact on our family.
However, after our third child, affordability became a crucial factor. I couldn't always justify paying triple for the "plastic-free, no artificial dyes, organic" versions, despite wanting the best.
Making it a reality!
This challenge inspired my CrumbleTot journey, seeking eco-friendly and cost-conscious solutions for families like ours.
I knew there had to be a better choice for us parents and so after nearly a year of designing, redesigning, refining materials, sourcing eco-friendly packaging, and thorough research, we’re thrilled to finally launch CrumbleTot™! Thank you for being here – we hope you'll join us on this journey!
-Elena (mom of three little crumbs)
Along the way
Early Product Demos
How Messy can we get!
1st AI Rendering of Crumble & Tot
Oh how they have grown.
Creative Process
Dyslexia was strong with this.